Client
Oyster Property Group are a leading New Zealand commercial property and fund manager.
Problem
Oyster Property Group needed a rebrand and a stronger digital ecosystem that positioned them as an authority in commercial property while making key investor and leasing pathways clearer.
Solution
We migrated the existing content into a new platform and connected the website with a third-party Salesforce provider. We streamlined navigation and Investor Portal access, added leasing filters, supported campaign-ready content, and integrated search and analytics to improve performance.
Experience Applied
Strategy & Growth
- Set the digital direction around Oyster’s authority in commercial property, with clearer investor, tenant and leasing pathways.
- Facilitated stakeholder workshop inputs to align investor, leasing, content and platform requirements.
- Prioritised high-value actions including Investor Portal access, leasing enquiries and property discovery.
- Supported campaign-ready content, search visibility and measurement through SEO, analytics and tracking considerations.
UX/UI
- Researched, designed and validated key journeys for investor, tenant and leasing audience segments.
- Prototyped and iterated navigation, content hierarchy and page layouts so users could scan property information quickly.
- Used user testing inputs to validate key journeys and refine the experience before launch.
- Applied clear interface patterns for search, filtering, enquiry pathways and accessible use across desktop and mobile.
Build & Delivery
- Led delivery details across the third-party Salesforce connection, search and analytics integrations with the wider delivery team.
- Translated requirements into launch-ready page templates, migrated content workflows and functional behaviours.
- Supported release readiness by checking key pathways, forms, filters and tracking before launch.
WEBSITE LAUNCHED DECEMBER 2025
